이승관 경영지도사의 스마트경영 기술컨설팅 (1053):O2O

Competitieve Edges of 020 Platform Pathfinders

1. Objectives

The Purpose of Customers aims at solving pendings and wants for goods and services not technology. Nowadays first mover Virtual Boy made by Nintendo in 1995 disappeared because of unfitting focus on contents based on Virtual Reality of red 3D games and its big devices to be carried. In the long run, Nitendo stopped to produce in a year because of those pendings and unfitting problems of products. For the most part of products did't succeed in marketing and technical commercialization because of inappropriate design and services. Early 2000 years, Apple Steve Jobs and Amazon Jeffrey Bezos invested Sagway of one mobility instruments outstanding in technology and balance mechanism based on intelligent algorithms. But it was failure because slow speed and formal design in the streets. Only 6,000 numbers were sold in 18 months from its production and marketing.

2. RisK Management

Innovative products take after core pendings. One of them is chasm. In early 1960s, Everett Rogers of Iowa University researched technology cycle and he presented 'Technolgy Acceptance'. And Geoffrey Moor also announced Chasm Marketing Theory. This is representative for innovation and early adapter's big difference called chasm. Namely there is a chasm between innovator and adapter in early and main markets. Early market is not always successful in the market. It is important for concerned parties to penetrate successul market based on settlements of market uncertainties. 

It is prerequsite to memorizing that technology development should be focused on customers' needs and wants not outstanding technology attractions and advantages. Consumers wants to solve their needs and wants based on suitable products and services.

3. Recommendations

AI, BigData, Cloud and Robots based on technology is developing by leaps and bounds in products and services. But it is import for users to have suitable and considerate wants and services in products and services not external technolgy edges and merits. Successful platform enterprises focuses on researching the customers of their tacit wants and solving them. Be focuses on intrisic wants of customers not taking pride in excellent technology in the markets. 

Solomon Seungkwan LEE, Certified Management Consultant(CMC) & IndustrialCounselor, Ph., D.(Major in Business Administration of Sung Kyun Kwan University) and Completed UH-ICBP(University of Hawaii, Inter-Cultural Business Program) & KAIST Leadership Program Completed (2018~2011)