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ÀÛ¼ºÀÚ À̽°ü ÀÛ¼ºÀÏ 2022-07-13
Á¦¸ñ »ê¾÷Ä«¿î½½·¯ÀÇ ¿ªÇÒ°ú ±â´ë (696) : SCRM Á¶È¸¼ö 696
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À̽°ü °æ¿µÁöµµ»çÀÇ ½º¸¶Æ®°æ¿µ ±â¼úÄÁ¼³Æà (1064) : SCRM 

SCRM(Customer Relatoonship Management;°í°´°ü°è°ü¸®/Strategy for CRM)

1.Á¤ÀÇ:±âÁ¦°í¼ö

1)±âÁ¸ °í°´Á¤º¸ Á¾ÇÕÀû ºÐ¼®
2)Á¦Ç°°ú ¼­ºñ½º Áö¼ÓÀû Á¦°ø
3)°í°´°ü°è Àå±âÀ¯Áö ¹× Æò»ý°¡Ä¡ ±Ø´ëÈ­
4)¼öÀͼº ³ôÀÌ´Â ÅëÇÕµÈ °í°´°ü°è°ü¸® ÇÁ·Î¼¼½º

2.±âº» È帧:ÀáÆò/½ÅÀá

1)ÀáÀç°í°´ È°¼ºÈ­¡æÆò»ý°í°´È­
2)½Å±Ô°í°´¡æÀáÀç°í°´ È°¼ºÈ­

3.½Ã½ºÅÛ:°íäµ¥¸¶ÇÁ¹é°ø

°í°´¡æ°í°´»óÈ£ÀÛ¿ëä³Î(POS,Äݼ¾ÅÍ,ÀÎÅͳÝ...) ¡æµ¥ÀÌÅÍ¿þ¾îÇϿ콺/µ¥ÀÌÅ͸¶À̴סæÇÁ·ÐÆ®¿ÀÇǽº(¸¶ÄÉÆÃ,¼¼ÀÏÁî,¼­ºñ½º)¡æ¹é¿ÀÇǽº(°³¹ß,»ý»ê,À¯Åë,°ü¸®)¡æ°ø±ÞÀÚ

4.Çʿ伺:Á¦°íÃæ
1)Á¦Ç° ¼­ºñ½º ¼ö¸í ´ÜÃà¡æ»õ·Î¿î °Í ¿øÇÏ´Â ¼ÒºñÀÚ ¼ö¿ä¡è
2)°í°´ ´ÏÁî(Needs)ÆÄ¾Ç ¹× °ü°è,Á¤º¸ Á߿伺 ÀνÄ
3)Ã漺°í°´ À¯Áö ¹× Â÷º°Àû ¼­ºñ½º Á¦°ø

5.Ư¡:°íÀ尳Ÿ½Ö³»

1)°í°´ÁöÇâÀû(customer-centric)
2)Àå±âÀûÀÎ ÀÌÀ±Ãß±¸
3)°³º°°í°´ »ý¾Ö °Å·¡ À¯Áö¡æ½Ö¹æÇâ°ü°è Çü¼º(interactive)
4)Ÿ°Ù¸¶ÄÉÆÃ(target marketing)
5)½Ö¹æÇâÄ¿¹Â´ÏÄÉÀ̼Ç
6)³»ºÎ ÇÁ·Î¼¼½º ÅëÇÕ

6.ÇÁ·Î¼¼½º:Àα¸Àü½ÇÇö

1)ÀνÄ(CRM±¸ÃàÇʿ伺)
2)±¸Ãà
3)Àü·«¼ö¸³
4)½ÇÇà(ÆÇÃË,¸¶ÄÉÆÃ)
5)±¸Çö(¹ÝÀÀºÐ¼® ¹× Closed loop process)

À̽°ü °æ¿µÁöµµ»ç °æ¿µÇÐ¹Ú»ç »ê¾÷Ä«¿î½½·¯ 1±Þ °æ¿µÁø´Ü»ç ±â¼úÆò°¡»ç ±â¼ú°æ¿µ»ç â¾÷Áöµµ»ç â¾÷º¸À°Àü¹®¸Å´ÏÀú Ä¿¸®¾îÄÁ¼³ÅÏÆ® °ø°ø±â°ü¸éÁ¢°ü National Director of IG-WGCA Unlimited Energy WHQ  University of Hawaii ICBP(Inter-Cultural Business Program) & KAIST Leadership Program Course Completed