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À̽°ü °æ¿µÁöµµ»çÀÇ ½º¸¶Æ®°æ¿µ ±â¼úÄÁ¼³Æà (1089)

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1.°³³ä

-±â¾÷°¡°¡ ÀÚ½ÅÀÇ ²ÞÀ̳ª ºñÀüÀ» ½ÇÇöÇϱâ À§ÇÏ¿©
-°í°´(½ÃÀå)À» ´ë»óÀ¸·Î ÀÚ½ÅÀÇ ¿ª·®À» Á¶Á÷È­ÇÏ¿©
-Á¦Ç° ¶Ç´Â ¼­ºñ½ºÀÇ »ó¾÷È­¸¦ ÃßÁøÇÏ´Â °úÁ¤

2.¼ö¸³ ¿øÄ¢:¸ñÁøÇüÀϱâÀ§

1)¸ñÇ¥ Áß½ÉÀû Á¢±Ù
2)Áø½Ç¼º
3)Çü½ÄÀ̳ª ±¸Á¶ ¹× ³»¿ë¡æ¾÷Á¾¿¡ µû¸¥ Â÷º°Àû Á¢±Ù
4)ÀÏÁ¤º° ½ÇÇà°èȹ
5)±â°£º° ¸ñÇ¥ ¼³Á¤ÇÏ°í ½ÇÇà°úÁ¤ÀÌ ÃøÁ¤ °¡´É
6)À§Çè¿äÀÎ ºÐ¼®,Æò°¡ ¹× ´ëÀÀ¹æ¾È ¹Ýµå½Ã ¼ö¸³

3.±¸Á¶:»çȯ»çÁ¦»ýÀüÃßÀ§

1)»ç¾÷°³¿ä
2)ȯ°æ ºÐ¼®
3)»ç¾÷¸ñÇ¥
4)Á¦Ç°°ú ¼­ºñ½º
5)»ý»ê°ú ¿î¿µ
6)»ç¾÷Àü·«
7)ÃßÁ¤À繫Á¦Ç¥
8)À§±âºÐ¼® ¹× ´ëÀÀ°èȹ

4.¿ÜºÎÀû ȯ°æºÐ¼®:STEEP

1)Social  »çȸÀû Ã¥ÀÓ
2)Technological ±â¼úÇõ½Å
3)Economic °Å½Ã°æÁ¦
4)Ecological ȯ°æ
5)Political Á¤Ä¡,¹ýÀû±ÔÁ¦

5,SWOT ºÐ¼®
             S         W
O         SO      WO
T         ST       WT

SO:±âȸÆ÷Âø À§ÇÏ¿© ÀڽŠ°­Á¡ È°¿ëÇÒ Àü·«Àû °úÁ¦µµÃâ
WO:¾àÁ¡ º¸¿Ï ±âȸ È°¿ë Àü·«Àû °úÁ¦µµÃâ
ST:À§Çù¿äÀÎ Á¦°Å °­Á¡ È°¿ë Àü·«Àû °úÁ¦µµÃâ
WT:¾àÁ¡ º¸¿Ï À§Çù¿äÀÎ Á¦°Å Àü·«Àû °úÁ¦µµÃâ

6.»ç¾÷ ¸ñÇ¥ Áß À繫Àû ¸ñÇ¥:¸Å½Ã¿µ¾ÈÈ°¼öÀç

1)¸ÅÃâ(¼ö·®,±Ý¾×,¼ºÀå·ê µî) ±â°£º° ¸ñÇ¥
2)½ÃÀå(°í°´)Á¡À¯À² ±â°£º° ¼ºÀå ¸ñÇ¥
3)¿µ¾÷ÀÌÀÍÀÇ ÃßÀÌ¿Í ¼ºÀå·ü ¸ñÇ¥
4)¾ÈÀü¼º ÁöÇ¥(À¯µ¿¼º,ºÎäºñÀ²,ÀÚ±âÀÚº» ºñÀ²) °³¼± ¸ñÇ¥
5)È°µ¿¼ºÁöÇ¥(°¢Á¾ ȸÀüÀ²) º¯µ¿ ¸ñÇ¥
6)¼öÀͼºÁöÇ¥(¸ÅÃâ¾× ÀÌÀÍÀ²,ÀÚº»ÀÌÀÍÀ²,ÃÑÀÚ»ê ÀÌÀÍÀ²)
7)À繫ÁöÇ¥(³»ºÎ¼öÀÍ·ü,ÅõÀÚȸ¼ö±â°£) µîÀÇ ¸ñÇ¥

7.»ç¾÷(Á¦Ç°) Æ÷Æ®Æú¸®¿À°ü¸®(PPM:Product Portfolio Management)

°¡.ºÐ¼® ¹× Æò°¡ÀýÂ÷:¸ÅÁ¦½ÃÀ§Áö

1)»ç¾÷ ¸Å·Âµµ Æò°¡
2)Á¦Ç°À̳ª °³¹ßÁß Á¦Ç° ½ÃÀåÁ¡À¯À§Ä¡ Æò°¡
3)»ç¾÷(Á¦Ç°)°£ ½Ã³ÊÁö °ËÅä
4)À§Çè¿ä¼Ò ºÐ¼®,Æò°¡
5)Áö¼Ó°¡´É¼º À§ÇÑ »ç¾÷(Á¦Ç°) »óÈ£°ü°è ±¸¼º

³ª.BCG(Boston Consultinh Group) Matrix

[½ÃÀåÀÇ ¸Å·ÂµµÁöÇ¥¿Í °æÀïÀû À§»óÁöÇ¥]

1)¸Å·Âµµ:Çö½Ã°æÁø°æ½Ã

-ÇöÀç½ÃÀå Å©±â
-½ÃÀåÀÇ ¼ºÀå¼Óµµ
-°æÀï°­µµ
-ÁøÀÔÀ庮ÀÇ °­µµ
-°æ±â¼øȯ¿¡ ´ëÇÑ ¹Î°¨µµ
-½Ã³ÊÁö È°¿ë°¡´É¼º

2)°æÀïÀû À§»óÁöÇ¥:½Ãºê¿ø»ýÀÎ

-½ÃÀåÁ¡À¯À² Å©±â
-ºê·£µå ÆÄ¿ö
-¿ø°¡¿ìÀ§¼º
-»ý»ê(½Ã¼³)È¿À²¼º
-ÀÎÀû,¹°Àû ÀÚ¿øÀÇ ¿ª·®

[Matrix 4°³ ¿µ¿ª]:SCQD

½Ã              QM          STAR
Àå
¸Å
·Â               DOG       CASH COW
µµ
              »ó´ëÀû ½ÃÀåÁ¡À¯À²

1)Star

-±â¾÷ÀÇ Àå±âÀû ¼ºÀåÀü·« ÇÙ½ÉÁ¦Ç°À̳ª »ç¾÷ºÎ¹®

2)Cash Cow

-»ó´çÇÑ Áö¹è·Â  Çö±Ý âÃâ
-»ç¾÷ Áö¼Ó¼º ÅõÀÚ ºÒ¿ä

3)Question Mark

-Problem child
-½ÃÀåÀü¸Á¡è Çö ½ÃÁ¡ ½ÃÀåÀ§Ä¡ ºÒÈ®½Ç  ÅõÀÚÁö¼Ó or ö¼ö
 ´Ü½Ã°£ °áÁ¤

4)Dog

-½ÃÀå ÅðÃâ °áÁ¤ ¿µ¿ª

Author(Ph.D & Certified Management Consultant, Industrial Counselor) of Economic Development and Integration in Northeast Asia(LIT VERLAG Berlin in Germany), IT Convergence Strategy ESG MANAGEMENT Entrepreneurship Startups and Jobs Creation Spirits Gets on Metaverse Njobler Era Pathfinders Reflecting on years After 10s Recruiting Strategy for Public-Run Agencies B2B2C Platforms and Policymaking Funding etc University of Hawaii ICBP(Inter-Cultural Business Program) & KAIST Leadership Program Completed